WHY COLLABORATION, NOT COMPETITION WILL IMPROVE YOUR SNOW EXPERIENCEWe all know it well. The ‘my board is bigger than your board’ mentality. And sure maybe in the largely male-dominated snowboard industry that’s the norm. And we get it – we really do. Market share, first to market, driving traffic, leading […]

We all know we love to hit the white stuff – as often as possible for as long as possible. . . And with the Aussie season being extended across all resorts, there’s even more reason to get out there and get a ‘fix’! We got an unexpected ‘fix’ in January this […]

As you may already know, I recently spent a week in Wanaka with our competition winner, Andy, celebrating all things New Zealand, Queenstown, Wanaka and more particularly, Cardrona. Having experienced both Coronet Peak and The Remarkables, I was really keen to get across to Cardrona and see what all the […]

It’s a bold claim but one that we at Savage Panda Snowboards stand behind – and according the 11th Consumer Review by Deloitte titled ‘Made-to-order: The rise of mass personalisation’ –  an average of 36% of consumers want personalised products. . .and this figure is rising.  They’re also happy to […]

My other love, is surfing. I’ve been riding waves for over 35 years. I want certain things from my board. And what I want has changed and refined over the years as my competency and character have grown and matured. When I was in my teens, I wanted to slash and […]

When we travel for business or pleasure, we always make sure we check out what’s happening on the local retail snowboard scene – who’s there, what are they stocking and what sort of ‘experience’ is on offer as part of the buying process. On a recent trip to Canada, we decided […]

Snowboarding is, and always will be, about breaking away, individual expression, and the freedom to choose and love your own tracks. So why has the snowboard industry taken an aspirational individual pursuit and, for the most part, commoditized it, homogenized it, and ‘cookie-cuttered’ it?It appears to have become a race to […]

We all know mates who have forked out $1,500 bucks for the latest ‘named’ model from a major production snowboard company which is supposedly ‘designed’ by the latest hot rider on the pro circuit. It seems like every season, there’s a new, shiny board being widely promoted by these savvy pro-boarders […]

The sweet spot.It’s a place where character, competence and custom design thrive. Take away any of these three elements and you’re left with a soulless, passionless or goalless board. An average one that gives it’s rider an average experience. It’s the antithesis of why we ride in the first place. The Savage […]

Why Settle for Being ‘Average’?Off-the-rack snowboards are designed for the masses. They are approximate sizes, profiles and graphic designs that are made to fit the demographic averages of the snowboard community. Snowboarders have to adapt their riding style to the make and model of their chosen board. Shouldn’t It Be the Other […]

The Fever Hits The first few snowflakes of the season begin to fall on the mountains. The fever hits. We watch the snow reports with anticipation and wonder every day. For dedicated followers, winter induces a serious fear of missing out. It’s about the mountain and our love for her. That familiar […]

In its truest form, snowboarding is freedom – there are no rules or expectations.The freedom to be creative, it’s sensually beautiful and can be shared with whom we choose.It is an expression of who we are and how we choose to live. It’s about fun and sharing good times with […]